2010 TOCA Scholarship Winner
is Mikael Pehkonen of the University of Guelph.
Additional information is available on the Award
page.
2010 TOCA Environmental
Communicator of the Year
is Chris Gray of Marvel Golf Club in Kentucky.
Additional information is available on the Award
page
2010 TOCA Contest Winners
Additional information is available on the Award
page
The 5th Annual TOCA International Communications Awards
Contest
Presented by the
Turf & Ornamental Communicators Association (TOCA)
Download the entry form here (Word
file).
Download questions and answers here
(Word file).
The 20th Annual TOCA Communications Contest
Sponsored by the
Turf & Ornamental Communicators Association (TOCA)
Download the entry form here (Word
file).
GENERAL RULES
- This contest will be open to all active and affiliate TOCA members
and non-members.
- Photocopied entries must be articles published between Jan.1 and Dec.
31, 2009, or collateral/ads/brochures, etc. produced and printed within
the same time period.
- An entry fee of $30 per entry will be required. Non-members: First entry
$155. First entry includes a one-year membership. All entries thereafter,
$30 each. Checks should be made payable to the Turf & Ornamental Communicators
Association.
- Two entry forms and a copy of the entry must accompany each writing
entry. Entries must be submitted in a pocket folder, labeled
on the cover with the entry title and category number. Each submission
should include a copy or tear sheet of the publication/newsletter/collateral
piece, etc. in which the writing entry appeared. There is no limit to the
number of entries per person per category.
- Two entry forms and a copy of the entry must accompany each
photo entry. Photo entries must be submitted in a digital format
and must be entered on a Macintosh readable CD or Zip Disk. Do not send
images by Internet. Include a tear sheet showing how the photo was used
and it must be submitted in a pocket folder labeled on the cover
with the entry title and category number. See attached sheet for other
specific technical information. There is no limit to the number of entries
per person per category.
- Two entry forms and a copy of the entry must accompany each
design entry. Design entries should include a copy or tear sheet
of the publication/newsletter/collateral piece and be submitted
in a pocket folder labeled on the cover with the entry title and category
number. There is no limit to the number of entries per person per category.
- Entries in the Design and Best Photograph categories will be judged
on creativity and concept. Entries in the Writing and Best Video/CD/Audiovisual
Presentation categories will be judged on creativity, concept and clarity
of message.
PLEASE NOTE: The categories are separated into two sections:
Publishing --Editorial and Advertising
Marketing Communications
Please check all categories in both sections to determine the proper
placement of your entries. Generally, Publishing -- Editorial or Advertising
categories are focused toward commercial magazines. Generally, Marketing
Communications categories are focused toward agencies and companies.
However, there may be opportunities for participants to enter categories
in both sections of the contest.
PUBLISHING -- EDITORIAL AND ADVERTISING
Writing
Categories include:
PW01: Writing for commercial publications, editorial/opinion piece/column
PW02: Writing for commercial publications, ornamental feature article
PW03: Writing for commercial publications, turf feature article
PW03: Writing for commercial publications, turf feature article
PW04: Writing for commercial publications, product information article
PW05: Writing for commercial publications, operations profile
PW06: Writing for commercial publications, business management
PW07: Writing for commercial publications, general feature article (magazine
staff written)
PW08: Writing for commercial publications, environmental stewardship article
PW09: Writing for commercial publications, headline writing
PW10: Writing for web site - original content
PW11: Writing for electronic newsletter - original content
PW12: Writing for video/CD/audiovisual presentation (script for audio tapes,
film, video tape, etc.)
PW13: Writing for magazine media kit
PW14: Writing for special projects (special one-time publications, annual
reports, etc.)
PW15: Writing for commercial publications, series (two or more articles
defined as series)
Photography, Video and Multimedia
Categories Include:
PPVM01: Portrait/Personality (photo of individual or group of individuals)
PPVM02: Pictorial 1 (photo of golf course, park, sports field or any commercial
or community area)
PPVM03: Pictorial 2 (photo of residential lawn/landscape)
PPVM04: Picture Story (two or more photos to illustrate an article in a
printed magazine)
PPVM05: Best Photograph - Print Magazine Cover
PPVM06: Unpublished Photo - (editorial assignment photos, but not published
as editorial material)
PPVM07: Best CD/audiovisual presentation
PPVM08: Best short video/DVD (2 minutes or less)
PPVM09: Best long video/DVD (More than 2 minutes)
PPVM10: Best instructional video/DVD
PPVM11: Best use of editorial or opinion in video/DVD
PLEASE NOTE:
- Photos must be taken by a TOCA member.
- For categories PPVM08 through PPVM11, entry must be from a publishing
company or, if an agency, be produced for a publishing company.)
Design
Categories Include:
PD01: Printed Magazines - Cover Page Design
PD02: Printed Magazines - Single Page Design, Editorial
PD03: Printed Magazines - Single Page Design, Advertising
PD04: Printed Magazines - Two-Plus Page Design, Editorial
PD05: Printed Magazines - Two-Plus Page Design, Advertising
PD06: Printed Magazines - Overall Magazine Design
PD07: Electronic Publishing - Overall Company Web Design
PD08: Electronic Publishing - Overall E-Magazine/Newsletter Design
------------------------------------------------------------------------------------------------------
MARKETING COMMUNICATIONS
Writing
Categories Include:
MCW01: Writing for commercial publications, copywriting for a display ad
MCW02: Writing for printed newsletters, both internal and external (only
one issue will be judged per entry)
MCW03: Writing for printed collateral (only one collateral pieced will be
judged per entry)
MCW04: Writing for printed direct response (only one direct response sample
will be judged per entry)
MCW05: Writing a news release (by agency/company/association for publishing
in publication)
MCW06: Writing a feature article (company/agency written and placed in commercial
publication)
MCW07: Writing for company web site - original content
MCW08: Writing for electronic newsletter - original content
MCW09: Writing for CD/audiovisual presentation (script for audio tapes,
film, video tape, etc.)
MCW10: Special Writing Project (special one-time publications, annual reports,
etc.)
MCW11: Writing for company media kit (new product introduction, special
media conference, etc.)
MCW12: Writing for Point of Purchase Materials
MCW13: Speechwriting or other Persuasive Piece
Photography, Video and Multimedia
Categories Include:
MCPVM01: Best Photograph - marketing purposes -- Printed Collateral (one
or more photos in a collateral piece)
MCPVM02: Best Photograph - marketing purposes - Printed Custom Publication
MCPVM03: Best CD/audiovisual presentation
MCPVM04: Best short video/DVD (2 minutes or less)
MCPVM05: Best long video/DVD (more than 2 minutes)
MCPVM06: Best instructional video/DVD
MCPVM07: Best use of editorial or opinion in video/DVD
PLEASE NOTE:
- Photos must be taken by a TOCA member.
- For categories MCPVM04 through MCPVM07, entry must be from a marketing
communications company or other company/association that is not in the publishing
business.
Design
Categories Include:
MCD01: Printed Newsletters - Overall Newsletter Design, (Send one newsletter
sample only)
MCD02: Digital Design - Web Site Design
MCD03: Digital Design - Digital Media (non-web site)
MCD04: Electronic Publishing - Overall Newsletter/Magazine Design (external
and commercial)
MCD05: Electronic Publishing - Overall Company Web Design
MCD06: Printed Collateral - Overall Collateral Design
MCD07: Printed Direct Response - Overall Direct Response Design
MCD08: Printed Special Projects
MCD09: Overall Media Kits Design
MCD10: Point of Purchase Materials
Special Projects
Categories Include:
MCSP01: Special Event (product introduction event, celebration, etc.)
MCSP02: Integrated Marketing Campaign (includes print, video, audio and
electronic components)
MCSP03: Miscellaneous Special Project
Photo Entry Additional Information
The photo contest for Publishing --Editorial and Advertising; and
Marketing Communications sections for this year is moving to a digital
format only for submissions in the competition. To assist you in your submissions,
here are some technical pieces of information needed to submit your entries
properly.
- Image resolution: 150 dpi.
- Image size: 11 inches,( 2,750 pixels) along its longest side.
- File type: JPG (perform a "Save As"). Use Photoshop JPG
quality level of at least "6" or "good" (in other programs
this same level is called 75%). Include '.JPG' at the end of each file name.
- JPG compressions: 750K or higher.
- All images in RGB mode. Do not use CMYK.
- Burn CD with photographer's name as title and photographer's name
written on CD. If the disk contains images of more than one photographer,
label disk with publication OR collateral/custom publication name and place
each photographer's images in a separate electronic folder
- Each tear sheet must be labeled with the photo identified with
its corresponding entry category, magazine title and date of publication
OR collateral/custom publication title and date it was produced and distributed.
TOCA has engaged an expert in digital format contests to assist us in
this portion of the contest. Please call Christine McClintic at 913/441-3880
for more information OR e-mail her at JD-PowerSource@sbcglobal.net.
Download the entry form here (Word
file).
TOCA Scholarship
Perhaps you know of some deserving student currently pursuing a career
in green industry communications. A niece or nephew? The kid down the block
who used to mow your lawn but now studies marketing and landscape architecture
at the University of Minnesota? Maybe it's your intern, the one answering
your phone as you read this very sentence. How about nominating him or her
for a TOCA scholarship?
The TOCA Board of Directors will award one $2,500, fall semester scholarship
(2010-2011 academic-year) to an undergraduate college student pursuing a
career in green industry communications. To qualify, students must major
or minor in technical communications or a green industry related field such
as horticulture, plant sciences, botany, agronomy, plant pathology, etc.
The applicant also must demonstrate an interest in using this course of
study in the field of communications.
Jennie Love is named the 2009 TOCA Scholarship Winner.
Detailed information and applications are available at www.toca.org/awards.html.
Deadline is March 1, 2010, but it's never too soon to identify, encourage
and reward deserving students outstanding in the field. Or on the lawn.
Download the Scholarship
Program Form here
Environmental Communicator of the Year
As always at this time of year, TOCA begins its search for the next Environmental
Communicator of the Year. Nominations for the 2010 winner are now being
accepted. The award, sponsored by Project EverGreen, may be given to anyone
in the Green Industry. It is presented each year at TOCA's annual meeting
and will be awarded for the 12th time, May 2010 in Tucson.
Drs. Larry Stowell and Wendy Gelernter of PACE Turf are named the 2009
TOCA Environmental Communicators of the Year; the association's eleventh
recipient.
Download the Environmental
Communicator of the Year Form here
For more information on any of these items, contact
TOCA at 952/758-6340 or e-mail: toca@gardnerandgardnercommunications.com.
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