2020 TOCA Annual Meeting

By Kristy Mach, Executive Director The TOCA Annual Meeting is the marquee event of the year for the organization. This year, the meeting will take place in Denver, April 28-30. If you’re looking to bring more colleagues and friends to the TOCA meeting, you might be interested in what some other first-timers had to say […]

Winter Running: Is it Overrated?

By Dan Gardner, TOCA Special Running Correspondent Now that the holidays are over and we’ve given proper reverence to our selected “turkey or other relevant main course,” it’s time to get back to some serious conditioning. REALLY. Where there is snow on the ground/roadways, running in the northern states can sometimes be challenging. However, wintertime […]

President’s Message – 2019 Reflection

By Russell Warner, TOCA Board President As you read this article, it’s 2020. But being that my column is due before Christmas, I can’t help but reflect on the year that has passed and all I am thankful for. Besides, it’s never too late to give thanks, right? TOCA has brought me so many things […]

Syngenta Dollar Spot Solutions Website

Gardner Award Winner for New Media – Marketing Communications: Websites We asked Lyndsey Newnam, vice president of G&S Business Communications, the following questions about their winning project, “Syngenta Dollar Spot Solutions Website.” Please briefly describe your winning project. Dollar spot is the most prevalent turf disease, especially in the Northeast and Midwest (United States). If […]

TOCA Rolls Out New Membership Platform

By Kyle Wieskus Thank you for being a Turf & Ornamental Communicators Association (TOCA) member and supporting TOCA in 2019. And now it is time to renew your dues for 2020! We have some exciting news to share. TOCA rolled out a new membership platform and we are in the process of upgrading the TOCA […]

Rain Bird – “Defend Your Turf” Winged Foot Golf Club Video

We asked Swanson Russell’s Stephanie Hays, vice president and account director, the following questions about their winning project “Rain Bird – “Defend Your Turf” Winged Food Golf Club Video.” Please briefly describe your winning project. To communicate key differentiators in a market where peer input drives decisions, we created this video that allowed Winged Foot […]

TOCA Talk – Fall 2019

This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach. The President’s Corner By Russell Warner, TOCA Board President Anyone who has been in TOCA board […]

The Smart Garden: Plant with Purpose Blog Post

Gardner Award Winner for Writing for Company Website – Original Content – Marketing By Debbie Clayton We asked Kyle Ladenburger, director of regulatory affairs for EnP Investments, LLC, the following questions about his award for the blog post, “The Smart Garden: Plant with Purpose.” Please briefly describe your winning project. The project I submitted was […]

FX Luminaire Product Catalog, Landscape Lighting

Gardner Award Winner for Design – Marketing Communications: Printed collateral – overall collateral design By Dawn Rigby, Managing Director at Xylem Marketing We asked Hunter Industries’ Steve Sharp, principal designer on the Creative Development team, and Ryan William, director of marketing, the following questions about their winning project “FX Luminaire Product Catalog, Landscape Lighting.” Please […]

A Star in Any Language

Gardner Award Winner for International: Best Writing Publication (article or editorial) By Britney Riggs, Digital Marketing Specialist at Xylem Marketing We asked Scott MacCallum, editor/publisher of Turf Matters, the following questions about his winning project “A Star in Any Language.” Please briefly describe your winning project. A Star in Any Language was Turf Matters’ Ryder […]

TOCA Strategic Plan Continues Implementation

By Kristy Mach Last February, the TOCA board of directors met in Fort Myers, Fla., to develop a strategic plan for the organization. Click here to read up on the full action of the strategic plan. At the annual meeting in Charlotte, members volunteered to serve on the various committees established at the initial strategic […]

Fall Running: It’s More than Exercise

By Dan Gardner, TOCA Special Running Correspondent It’s time to enjoy beautiful fall days. How about a jog/run or walk? Early morning fall running can be a wonderful experience. Check out the colors and stay in shape. Running in cool weather is so exhilarating. Here are some fall running tips I’ve gathered over the years […]

Putting the ‘O’ back into TOCA

By Russell Warner, TOCA Board President Anyone who has been in TOCA board meetings or attended the annual meeting the last couple years has heard the phrase, “putting the ‘O’ back into TOCA.” As we all know, TOCA stands for “Turf and Ornamental Communicators Association.” Let’s be honest… we have excelled at the “T,” but […]