Norman Goldenberg Named the 2019 TOCA Environmental Communicator of the Year

Project EverGreen Sponsors Environmental Communicator Awardwith Turf & Ornamental Communicators Association  Cleveland, Ohio (May 2, 2019) — The Turf & Ornamental Communicators Association (TOCA) and Project EverGreen announce long-time green industry champion Norman Goldenberg as the recipient of the 2019 TOCA Environmental Communicator of the Year Award. The award, which recognizes individuals for outstanding communications […]

TOCA Talk – Summer 2019

This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach. The President’s CornerBy Russell Warner, TOCA Board President Writing My First Column and What TOCA Means […]

TOCA Strategic Plan Committee Provides Update

By JoDee Sattler What are the Turf and Ornamental Communicators Association’s (TOCA) overall goals? What direction should TOCA head? What are TOCA’s priorities? The TOCA Strategic Planning Committee addressed these questions at its strategic planning session held in February and rolled out to members at the 30th annual meeting in Charlotte in May. Here are […]

President’s Column

Writing My First Column and What TOCA Means to Me By Russell Warner, TOCA Board President I am not a writer. I have never produced a press release, a marketing piece, an article or a column. I realize that these skills come easily to a majority of the TOCA membership, but my background is in […]

Only the Beginning…

By Den Gardner, Executive Director For those who attended the Charlotte annual meeting and watched the “tribute” Kristy Mach prepared for the first 30 years of TOCA, themed to the music “Beginnings” by the pop/rock group Chicago, it might seem a dichotomy. (As many of you know, I manage and play in a cover band […]

TOCA Announces Communications Award Winners

By Kristy Mach The Turf & Ornamental Communicators Association (TOCA) honored members from around the world for their outstanding communications entries at the association’s 30th annual meeting, held April 30-May 2, in Charlotte, N.C. This year’s contest drew 362 entries. TOCA’s communications contest recognizes individuals for excellence in writing, design, photography/audio visual, new media and […]

My TOCA Experience, from Across the Pond

By Ellie Parry, Forte Marketing & Public Relations I was thrilled and excited to be informed that I was the recipient of an international stipend, which enabled me to attend TOCA’s 30th Annual Meeting in Charlotte. I arrived a day early so I could take advantage of the sunshine and location, and explored the area […]

Summer 2019 Running Column

 By Dan Gardner, TOCA Special Running Correspondent Thanks to everyone who participated in the TOCA Run/Walk at the annual meeting in May in beautiful (except for the 3 a.m. fire alarm at our hotel) Charlotte. The great turnout of walkers and runners was exciting, and we look forward to growing our numbers next year in […]

Branded Content and Native Advertising

by Jill Odom Gregg Hiller, editor-in-chief of Progressive Farmer, Sheri Seger, director of national advertising with DTN and Progressive Farmer, and McGavock Edwards, strategic communication director at Eckel & Vaughn, participated on a panel discussing branded content and native advertising during the 2019 TOCA Annual Meeting in Charlotte. Seger broke down how marketing has its […]

Digging Deeper into Digital Tools

By Scott Covelli, EPIC Creative As a follow-up to Ren LaForme’s crowd-pleaser presentation last year at the 2018 TOCA Annual meeting, the Poynter Institute digital specialist returned in 2019 with more tools and updates. The digital tools he highlighted are designed to help us avoid misinformation, tell better stories and make our overall lives easier. […]

Ten Takeaways on Interviewing Skills

By Debbie Clayton Mick Mixon, the play-by-play announcer for the National Football League’s Carolina Panthers, delivered a rousing session on interviewing techniques at the 2019 TOCA Annual Meeting. Saying he was “cheated” out of the genes needed for playing sports, he decided covering sports was the next-best thing. Mixon strongly suggests preparing for interviews by […]

Turning Analytics into Action

By Dawn Rigby, Xylem Marketing In part two of the keynote Poynter Institute presentation at the 2019 TOCA Annual Meeting, Ren LaForme focused on analytics – which ones are important, what they mean and how to turn analytics into action. “Analytics provide an overwhelming amount of information,” he said. “You can ignore most of it.” […]

Leveraging Market Research

By Amy Jones Research is an invaluable tool for brands or media organizations, but it’s important to know the right way to find and use it. To help navigate the ins and outs of market research, the team from Kynetec, a global leader in agriculture and animal health market research, presented best practices at the […]