Current News

This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach.

The President’s Corner

By Scott Hollister, TOCA Board President

For those of us who have been a part of TOCA for more than a few years, the fact that the upcoming annual meeting in Charlotte, N.C., April 30-May 2, will be the organization’s 30th such gathering is pretty hard to fathom.

Scott takes a look back and forward...


Registration is now open for TOCA’s 30th Annual Meeting in Charlotte, N.C., from April 30 through May 2.

As I did in the last issue of TOCA Talk, with “Carolina In My Mind,” let’s ponder the lyrics below and enjoy the link to one of James Taylor’s all-time greatest hits!

Take a look at the meeting details and then register today!

Golf Industry Show Breakfast a Success

Nearly 50 members of the Turf & Ornamental Communicators Association woke up early for a great breakfast during the Golf Industry Show on February 6. Kristy Mach, TOCA associate director, updated those in attendance on the 30th annual TOCA meeting coming up in Charlotte, NC. Cindy Code, executive director of Project EverGreen, talked on that organization's 2019 initiatives.

The breakfast was generously sponsored by FMC and Jacobsen. GCSAA provided the room.


Check out other upcoming TOCA events here.

TOCA Foundation News

TurfNet to host TOCA intern in Ireland this summer

By Jon Kiger, TurfNet

For the ninth year TurfNet will send a US-based turf student to Europe to work on a golf course, blog for TurfNet, and for the fourth year to represent TOCA as the media intern. Adam Galigher from Horry Georgetown Technical College in Myrtle Beach will spend the summer at historic Portmarnock Golf Club outside of Dublin, Ireland.

This is our first time at Portmarnock and our second time in the immediate Dublin area. It will be an historic summer for Adam and the crew at Portmarnock as they will host the R & A’s Amateur Championship (some refer to it as the British Amateur) in June. The qualifying rounds will also take place at The Island Golf Club in nearby Donabate. The Island Golf Club hosted Marty Richardson – the TurfNet/TOCA intern in 2017.

I asked Adam a few questions that will help TOCA members get to know him better….


Project EverGreen to Host TOCA Intern

By Cindy Code, Project EverGreen

Non-profit Project EverGreen is pleased to once again host the 2019 TOCA marketing communications intern. Internships are a great way for students to learn more about a particular career focus and gain hands-on professional experience to get them ready for their post-graduation careers.

The second-year marketing communications internship is funded through the TOCA Foundation by Den and Sandy Gardner (Gardner & Gardner Communications, New Prague, Minn.) and Dave Hansen (Partner/CEO of Swanson Russell, a marketing communications firm based in Lincoln, Neb.).

Find out more information on what the TOCA marketing intern will be doing this summer. 


Gardner Awards Q&A

‘Down But Not Out’

Gardner Award Winner – Publishing
Photography, Video, and Multimedia

Golf Course Management magazine

GIE Horticultural Group 2018 Media Kit

Gardner Award Winner for Design – Publishing
Overall Media Kit Design

GIE Horticultural Group

Syngenta Divanem Nematicide Launch

Gardner Award Winner for Special Projects -- Marketing Series -- Two or more articles 




Get Ready for Spring Running!

For those of us who live in melting snow-weather states, running regularly in the spring is sometimes as much a challenge as running in winter. There are numerous running publications that can help you “survive” the wet surfaces. 

Special running correspondent, Dan Gardner, also has a list of noteworthy half marathons around the country. Spoiler alert, you can run one in New Prague!


A New Dawn: Dawn Rigby Joins TOCA Board

by Scott Covelli, EPIC Creative

Dawn Rigby is the marketing manager for Xylem Marketing (the marketing services division of Advanced Turf Solutions), based in Fishers, Ind. She recently added to her resumé by being elected to the TOCA board of directors, where she serves on the Professional Development committee. Read on to learn more about what makes Dawn shine in and out of the industry.

Read on to find out why Dawn Rigby advises you to "stay curious, try new things and fail fast."

Third Annual TOCA Silent Auction

Our TOCA Annual Meeting in Charlotte, N.C., is fast approaching! At the meeting we will hold our Third Annual Silent Auction to support the TOCA Foundation. Last year’s auction was incredibly successful; we raised almost $5,000 for the TOCA Foundation. Please consider donating this year.

Items receiving high bids last year were Yeti coolers and tumblers, food and drink gift sets, and not ONE, but TWO weeks at Den and Sandy Gardner’s beautiful Florida home! Den and Sandy generously added a second week for a second bidder as this auction item gathered a lot of well-deserved traffic. Gift cards and techie gifts also did well.

Get ideas on what to donate here.