Current News

This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach.

President's Message

In our lives, businesses and in TOCA, we can be positive and powerful agents of change. But for the greatest impact, alignment is key. The best stories and the greatest achievements seem to involve a mix of past, present and future.

Once again, TOCA president Lacy Ravencraft issues a challenge to all TOCA members. "Let’s collectively commit to “the work” of cultivating relationships." Read on.

TOCA Annual Meeting Preview

Charlotte is TOCA’s Fourth Foray to the Carolinas as Plans Continue for 30th Annual Meeting in 2019

With TOCA set to visit Charlotte in May 2019 for its 30th annual meeting (whodathunkit?), our fourth trip to the Carolinas reminds me of the words to one of Taylor’s greatest hits – “Carolina In My Mind.”

Who's ready to celebrate with us? 



TOCA Marketing Internship: My Extraordinary Summer Experience

My internship gave me insight as to where I plan to go from here.  When I first arrived at the University of Dayton, my major was undecided.  Even after realizing that the field of communications was right for me, I had become used to the mantra of “I don’t know what I want to do in the future.”

After working with TOCA and Project EverGreen, I have decided to focus on Public Relations for the rest of my time in school.  My hope is to continue to work with nonprofit organizations, joining forces with initiatives that aim to inspire growth in society and give people something to smile about.

Read more about Kayla Kingston's summer internship experience with Project EverGreen.

Catching up with the TOCA/TurfNet Intern Parker Stancil

Parker took to the work at Great Northern with the enthusiasm I had seen when we first met at the Tour Championship in Atlanta. His primary adjustments were based on learning how to cook, do his own laundry and other functions that were taken care of since he lived at home. He also soon realized that finding his own source of transportation was vital (the course and housing were a couple miles out of town) so he bought a bike locally from Facebook Marketplace (including negotiating a lower price and delivery of the bike…) Read more about Jon Kiger's meet-up with Parker Stancil in Denmark, and what kept Parker busy this summer. 

Gardner Awards Q&A

“2017 US Open Tournament Preparation Coverage” by EPIC Creative

Gardner Award Winner for Special Projects – Publishing
Special Event

Foliar Pak 2018 Product Catalog

Gardner Award Winner for Design – Marketing Communications
Printed Collateral - Overall Collateral Design

"Drones" - Greenkeeper International, BIGGA, Ltd.

Gardner Award Winner for Best Design – International Publishing


“LM Blog” - LM Contributors + Staff, North Coast Media
Gardner Award Winner for New Media – Publishing, Blogs

Don't miss the TOCA Fireside Chat at the 2019 Irrigation Show.

Plans are underway for a fantastic panel discussion on "Keeping Cyclical Content Fresh."

Presented by TOCA and Ewing Irrigation, we invite you to the Long Beach Convention Center on December 5 for a 2 p.m. discussion and get-together.

Watch your inbox for more information!

Fall is here and what can make a beautifully colored-leaf day even better?  How about a jog/run or walk?  Early morning fall running can be a wonderful experience.  Get out there and enjoy the day.

TOCA Special Running Correspondent Dan Gardner shares more... 



Getting to Know Jill Odom

Jill Odom is editor of Total Landscape Care magazine, based in Tuscaloosa, Alabama. Jill shares how she really feels about TOCA, and much more!

"The best part about TOCA for me is the networking. It might sound clichéd, but I love the connections that you build.  Forming friendships with many PR people for different companies makes my job so much easier because they can put me in contact with sources that I need for a certain story. Also, I know I can trust them when they send me pitches because I know who they are compared to strangers from other agencies I’m not familiar with."


TOCA wouldn't be turning 30 next year without the fabulous members. Let's make 2019 the best year yet for membership. Watch your inboxes in December for membership renewals. Do you have extra money to burn in this fiscal year? Contact membership director Kyle Wieskus ( and she will get an invoice out to you right away.

Don't forget the continued Young Professionals membership. Buy two memberships and get a third YP free! While every TOCA member is young at heart, a YP is 35 years of age or younger.

Want to see how networking through TOCA pays off? Check out the latest TOCA members making moves.