2017 Annual Meeting

May 2, 2017 2:00 pm - May 4, 2017 9:30 pm Saddlebrook Resort, 5700 Saddlebrook Way, Wesley Chapel, FL 33543

Resorting to Revving Up Your Communications

 By Den Gardner and Scott Hollister

TOCA’s 28th annual meeting returns to Florida for only the second time – and the first time since 1999 – in its history as Tampa is the site from May 2-5 at Saddlebrook Resort.

Additionally, TOCA members will enjoy a first in Tampa in that we will be at a golf, spa and tennis resort. Thus, the theme is appropriate: “Resorting to Revving Up Your Communications.”Print

TOCA’s Annual Meeting Committee has worked hard to plan an event with great professional development, tours, networking and the presentation of our association’s communications’ awards for the best writing, design, photo and video production work in the business.

Highlighting the professional development portion of the annual meeting will be two sessions with Roy Peter Clark, a senior scholar and vice president with the Poynter Institute for Media Studies. Clark is an author of three books on writing and a noted writing coach who has worked with journalists and writers all over the world. Clark will share his business writing expertise with TOCA members during a pair of Thursday morning sessions in Tampa.

The professional development slate in Tampa will also include sessions on social media that will take attendees far past the basics and focus on how best publications, agencies, associations and companies can use the medium to connect with their audiences. And yet another session will offer expert advice on crisis communications and issues management.

The agenda for the meeting itself will take on a familiar look for members. There is the Sand-Hill-Cranes-on-Golf-Coursetraditional board meeting on the afternoon of Tuesday, May 2. The TOCA Foundation board meeting will also be conducted at this time. Members are always invited to the meeting. The evening will feature an informal gathering of members at T.D.’s Sports Bar at Saddlebrook. Members will be on their own to mingle and enjoy some libations.

Wednesday morning will be professional development, followed by the golf (on site) or the tour of some of the great horticultural areas of Tampa. Tentative plans are for a backstage visit at Busch Gardens and a trip to George Steinbrenner Field, spring training home of the New York Yankees. Details to come.

Thursday presents more professional development throughout the day. The annual awards dinner and presentation of the best communications work of TOCA will conclude the activities in the evening.

Members may consider staying the weekend at one of the premier resorts in Florida, if not the country. The resort will welcome our members to the many amenities Saddlebrook has to offer.

The 2017 agenda will be available online soon. Registration should be open by early February. Watch the TOCA web site: www.toca.org, for more information in the meantime.

See you in Tampa in 2017!

Tuesday, May 2

2:00 p.m. – Board Meeting – Boardroom B

6:00 p.m. – Informal gathering of members who want to attend at T.D.’s Sports Bar.

7:00 p.m. – Board Dinner – Dempsey’s Steakhouse – same location as T.D.’s SB (Limited Menu)

Wednesday, May 3

7:00-9:00 a.m. – Breakfast on your own at Saddlebrook .

(Tropics Restaurant has buffet breakfast for $20)

9:00-9:45 a.m. – Welcome, introductions, scholarship/intern recognition. Pegasus East Room

  • Continental Breakfast in Pegasus Foyer

9:45 -10:15 a.m. – Environmental Communicator of the Year presentation. Will include a 15-minute presentation by person selected on some of his/her accomplishments.

10:15-10:30 a.m. – Plant Health Writer of the Year presentation.

10:30-10:45 a.m. – Break

10:45-Noon – “Preparing for the Worst: Communicating in a Crisis” Lisa Lochridge, Florida Fruit & Vegetable Association

Lisa Lochridge is director of public affairs for the Florida Fruit & Vegetable Assn. She manages communications with its members and the media on topics ranging from food safety to immigration reform.

Previously, Ms. Lochridge was an executive with CBR Public Relations in Maitland, FL, providing clients with media relations, issues management and crisis communication counsel. From 1978 to 1999, she worked in various editorial and management capacities with the Orlando Sentinel, including six years as Seminole County bureau chief.  

A Florida native, Ms. Lochridge holds a bachelor’s degree in journalism and a master’s degree in communications from the University of Central Florida. 

Noon-6:00 p.m. – Busch Gardens/Yankees Training camp (Box lunch for attendees)

Noon-6:00 p.m. – Golf/Saddlebrook  (four foursomes)—(Box lunch for golfers)

 7:00-9:00 p.m. – Opening Night Reception/Silent Auction (NEW!) – Tropics Terrace and Restaurant

Thursday, May 4

7 a.m. – TOCA Run Club and walkers.  ( 3-mile route available at resort.)

8:00-9:00 a.m. – Breakfast – TOCA committees will meet during complimentary breakfast for members – Pegasus East 1-4.

9:00-10:15 a.m. – Seminar: Roy Peter Clark – Part I. Pegasus East

10:15-10:30 a.m. – Break

10:30-Noon – Seminar: Roy Peter Clark – Part II  Pegasus East

Noon-12:45 p.m. – Lunch  — Pegasus East 1-4

12:45-1:00 p.m. – Group Photo (Golf course – 18th green or…)

1:15 p.m.-2:45 p.m. –  Seminar: Social Media 2.0 EPIC Creative. Pegasus East

2:45 p.m.-3:00 p.m. – Break

3:00-4:00 p.m. – Seminar: Social Media 2.0. End-User Panel Discussion. Pegasus East

 4:00-5:00 p.m. – Business Meeting. Pegasus East

5:00 p.m. – Adjourn

6:30 p.m. – Reception.  Lagoon Pavilion

7:30-9:30 p.m. – Dinner and Awards Program. Lagoon Pavilion

Friday, May 6

Informal  breakfast on your own. Head for home at leisure.