Who We Are

An Exclusive Resource for Green Industry Communicators

The Turf and Ornamental Communicators Association (TOCA) is composed of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications.

From our beginnings in 1990, we’ve been serving members of the green industry by fostering an open exchange of information regarding issues that affect how we communicate to our various audiences.

Each year, TOCA members are served through an annual meeting featuring professional improvement seminars, field tours and a general exchange of ideas; a membership newsletter, TOCA Talk; a scholarship program for aspiring green industry communicators; a writing, design, photography and new media awards program; an environmental communications award program, which includes a $500 stipend to its winner; Plant Health Writer of the Year award, with a $1000 stipend to its winner; an internship program; a Hall of Fame program; and three breakfast meetings at the GIE+EXPO in Louisville, the Irrigation Association Show and The GIS Show.

There are three levels of membership in TOCA. Active members are those whose primary responsibilities are in turf and ornamental-related editorial positions. Affiliated membership is reserved for those who work with the turf and ornamental communications industry in non-commercial editorial positions such as advertising, public relations or governmental agencies. Honorary life members include those who have rendered distinguished service to TOCA and the turf and ornamental industry.

TOCA is managed by an executive director, Den Gardner, co-executive director Kristy Mach, and membership director Kyle Wieskus.  The staff takes its direction from an elected board of directors.  The board meets twice a year, once at the annual meeting and in the fall at GIE+Expo.

If you already are a member, enjoy exploring the rest of our site. If you’re interested in joining TOCA or want more information, surf our site for all the pertinent information. We’re ready to discuss your needs as a member or your support as a corporate sponsor, and look forward to serving you each and every day in this great industry.