Communications Awards


GENERAL RULES

  • The 2018 TOCA Communications contest will open in January.
  • Entry deadline will be  March 16, 2018.
  • Contest Entry Instructions
  • Print a copy of the categories for a quick reference.
  • This contest is open to all current TOCA members.
  • Photocopied entries must be articles published between Jan. 1 and Dec. 31, 2017, or collateral/ads/brochures, etc. produced and printed within the same time period.
  • Be sure your TOCA membership is current before submitting an entry.  If you need to renew or join TOCA, you can do this online at www.toca.org.  Or you can renew/join with your first contest entry.  For Members: First entry is $40.  For Non-members:  You must become a member of TOCA first ($140) to receive an entry login.  Checks should be made payable to the Turf & Ornamental Communicators Association.
  • INTERNATIONAL CONTESTANTS are now able to enter online.  The entry fee is $20.

PLEASE NOTE: The categories are separated into two sections:

Publishing  AND  Marketing Communications

WRITING CATEGORIES

PUBLISHING  (Publishing Companies Only)

Categories include:

PW01: Writing for commercial publications, editorial/opinion piece

PW02: Writing for commercial publications, column

PW03: Writing for commercial publications (series of columns by a regular department columnist)

PW04: Writing for commercial publications, ornamental feature article

PW05: Writing for commercial publications, turf feature article

PW06: Writing for commercial publications, product information article

PW07: Writing for commercial publications, operations profile

PW08: Writing for commercial publications, business management

PW09: Writing for commercial publications, general feature article (e.g., personality profile, etc.)

PW10: Writing for commercial publications, environmental stewardship article

PW11: Writing for commercial publications, headline writing

PW12: Writing for web site, original content only

PW13: Writing for electronic newsletter, original content only

PW14: Writing for video/CD/audiovisual presentation (script for audio tapes, film, video tape, etc.)

PW15: Writing for commercial publications, series (two or more articles defined as series)

MARKETING COMMUNICATIONS (Companies/Agencies Only)

Categories Include:

MCW01: Writing for commercial publications - copywriting for a display ad

MCW02: Writing for printed newsletters, both internal and external (only one issue will be judged per entry)

MCW03: Writing for printed collateral (only one collateral pieced will be judged per entry)

MCW04: Writing for printed direct response (only one direct response sample will be judged per entry)

MCW05: Writing a news release (by agency/company/association for publishing in publication)

MCW06: Writing a feature article (company/agency written and placed in commercial publication)

MCW07: Writing for company web site - original content

MCW08: Writing for electronic newsletter - original content

MCW09: Special Writing Project (special one-time publications, annual reports, etc.)

 

PHOTOGRAPHY, VIDEO AND

MULTIMEDIA CATEGORIES

PUBLISHING (Publishing Companies Only)

Categories Include:

PPVM01: Portrait/Personality (photo of individual or group of individuals)

PPVM02:  Best single photo - use of stock art (anywhere in the magazine)

PPVM03:  Best single photo - created by a TOCA member or freelancer commissioned by a TOCA member

PPVM04:  Best use of photography, judging three issues of a magazine on their use of all types of photos to communicate and illustrate

PPVM05:  Best print magazine cover (allows for stock photos, commissioned art, illustrations, typography, etc.)

PPVM06:  Best CD/audiovisual presentation

PPVM07:  Best short video/DVD (2 minutes or less)

PPVM08:  Best long video/DVD (More than 2 minutes)

PPVM09:  Best instructional video/DVD

PPVM10:  Best use of editorial or opinion in video/DVD

PLEASE NOTE:

  • Photos don’t have to be taken by TOCA members, just entered by a TOCA member.
  • For categories PPVM08 through PPVM11, entry must be from a publishing company or, if an agency, be produced for a publishing company.)

MARKETING COMMUNICATIONS (Companies/Agencies Only)

Categories Include:

MCPVM01:  Best Photograph - marketing purposes - Printed Collateral (one or more photos in a collateral piece)

MCPVM02:  Best Photograph - marketing purposes - Printed Custom Publication

MCPVM03:  Best CD/audiovisual presentation

MCPVM04:  Best short video/DVD (2 minutes or less)

MCPVM05:  Best long video/DVD (more than 2 minutes)

MCPVM06:  Best instructional video/DVD

MCPVM07:  Best use of editorial or opinion in video/DVD

PLEASE NOTE:

  • Photos don’t have to be taken by TOCA members, just entered by a TOCA member.
  • For categories MCPVM04 through MCPVM07, entry must be from a marketing communications company or other company/association that is not in the publishing business.

 

DESIGN

PUBLISHING (Publishing Companies Only)

Unless highlighted in yellow, submit entries online.

Categories Include:

PD01: Printed Magazines – Cover Page Design

PD02: Printed Magazines – Single Page Design, Editorial

PD03: Printed Magazines – Two-Plus Page Design, Editorial

PD04: Printed Magazines – Overall Magazine Design

PD05: Electronic Publishing – Overall Company Web Design

PD06: Overall Media Kit Design

MARKETING COMMUNICATIONS (Companies/Agencies Only)

Unless highlighted in yellow, submit entries online,

Categories Include:

MCD01: Printed Newsletters – Overall Newsletter Design, (Send one newsletter sample only)

MCD02: Digital Design – Web Site Design

MCD03: Digital Design – Digital Media (non-web site)

MCD04: Electronic Publishing – Overall Newsletter/Magazine Design (external and commercial)

MCD05: Electronic Publishing – Overall Company Web Design

MCD06: Printed Collateral – Overall Collateral Design

MCD07: Printed Direct Response – Overall Direct Response Design

MCD08: Printed Special Projects

MCD09: Overall Press Kits Design

MCD10: Point of Purchase Materials

MCD11: Printed Magazine/Single Page Design, Advertising

MCD12: Printed Magazine/Two-Plus Page Design, Advertising

MCD13: Printed Magazine/Less than One Page Design, Advertising

 

NEW MEDIA

PUBLISHING (Publishing Companies Only)

(Category entries should include, where appropriate, objectives, rationale,

quantifiable measurement if possible)

Categories include:

PNM01: Podcasts (audio programs/shows produced solely as podcasts for audience by publishing company)

PNM02: Blogs (that communicate appropriate Green Industry information to audience) either a corporate, public service or industry position)

PNM03: Websites (should include screen grabs, copies of key pages and other pertinent visual and content representation of key elements involving use of a web site.)

PNM04: Innovative Use of Social Media (e.g., use of Facebook, Twitter, YouTube, LinkedIn or other social media)

PNMO5: Best mobile application

MARKETING COMMUNICATIONS (Companies/Agencies Only)

Categories include:

(Category entries should include, where appropriate, objectives, rationale,

quantifiable measurement if possible)

MCNM01: Podcasts (audio programs/shows produced solely as podcasts by company/association)

MCNM02: Blogs (that communicate either a corporate, public service or industry position)

MCNM03: Websites (should include screen grabs, copies of key pages and other pertinent visual and content representation of key elements involving use of a web site as part of the PR program.)

MCNM04: Most Engaging Social Campaign (e.g., use of Facebook, Twitter, YouTube, LinkedIn or other social media)

MCNM05: Best mobile application

 

SPECIAL PROJECTS/PROGRAMS

PUBLISHING (Publishing Companies Only)

PSP01: Best Single Issue (One issue that overall is graded on design/writing/photography/overall content)

PSP02:  Writing for Special Projects (special one-time publications, annual reports, etc.)

PSP03:  Best Coverage in a magazine of an on-site event (conference/tradeshow/product launches, etc.)

PSP04:  Miscellaneous Special Publishing Project

PSP05: Special Event (publication introduction event, celebration, etc.)

MARKETING COMMUNICATIONS (Companies/Agencies Only)

Categories Include:

MCSP01: Special Event (product introduction event, celebration, etc.)

MCSP02: Best Integrated Marketing Campaign (includes print, video, audio and electronic components)

MCSP03: Miscellaneous Special Marketing Communications Project