Environmental Communicator of the Year Award

The Turf & Ornamental Communicators Association and Project EverGreen announce long-time green industry champion Norman Goldenberg as the recipient of the 2019 TOCA Environmental Communicator of the Year Award.

The award, which recognizes individuals for outstanding communications

TOCA Executive Director Den Gardner (left) and Project EverGreen Executive Director Cindy Code (right) present Norman Goldenberg with the 2019 Environmental Communicator Award.

efforts regarding green space and environmental issues, was presented during TOCA’s 30th Annual Conference in Charlotte on May 1. He is the 21st recipient of this award.

Goldenberg is widely known for his daily e-mails detailing local, state and national news surrounding the use of pesticides and fertilizers. His extensive knowledge of regulatory affairs surrounding these industries has made him a sought after speaker, advisor and committee and task force participant in state houses and hearing rooms across the country.For nearly 60 years, Goldenberg has been a mainstay in the professional lawn, landscape and professional pest management industries. His extensive government affairs expertise and acumen for working with regulators has helped businesses – big and small – successfully navigate the inherent challenges of working with pesticides both residentially and commercially.

“This award caps off a long 57-year career. I respect and appreciate this award,” said Goldenberg during his acceptance. “Communications have and always will be vital to factually sharing the messages that represent our business. But don’t make the mistake of assuming your story has been heard; it’s an on-going process.”

Goldenberg has a Bachelor of Science in Entomology from the University of Florida. He owned his own pest control company – Alert Lear Pest Control in Miami – before selling his business and starting an illustrious 28 year career at Terminix and TruGreen.

He formed Namron Business Associates in January 2014 with the goal of bringing his decades of experience in the lawn care and pest management industries to other companies and associates.

Clients, among others, have included Terminix, TruGreen and the National Association of Landscape Professionals (NALP), where he imparted dynamic knowledge and guidance in areas such as regulatory compliance, public affairs and legislative consulting.

“Norman is a true gem. His knowledge, energy and compassion make him a true industry champion,” said Cindy Code, executive director of Project EverGreen. “His tireless efforts to communicate factual and up-to-date information on vital issues impacting business owners and consumers are admired and appreciated by thousands nationwide. Norman is a natural environmental communicator and deserving of this prestigious award.

Sponsored by Project EverGreen, the TOCA Environmental Communicator of the Year Award may be given to anyone in recognition of outstanding efforts in communicating the benefits of environmental stewardship to a particular industry audience.

Now in its 21st year, this prestigious award has been given to an accomplished group of professionals including:

  • 1999 – Mark Welterlen, former publisher Grounds Maintenance magazine
  • 2000 – Bill Love, W.R. Love Golf Architecture
  • 2001 – Tim Doppel, Atwood Lawn Care
  • 2002 – Doug Fender, former executive director, Turfgrass Producers International
  • 2003 – Allen James, former CEO, RISE
  • 2004 – Rod Dodson, Audubon International
  • 2005 – Jeff Gullickson, Spokane Country Club
  • 2006 – Kevin Trotta, grounds manager/IPM specialist, Cornwall, NY
  • 2007 – Helen Stone, Southwest Trees & Turf magazine
  • 2008 – Allied Golf Associations of Colorado
  • 2009 – Drs. Larry Stowell/Wendy Gelernter, PACE Turf
  • 2010 – Christopher Gray, formerly Marvel Golf Club
  • 2011 – Anthony Williams, formerly Marriott Golf and golf course consultant
  • 2012 – Dr. Frank Rossi, Cornell University
  • 2013 – Phil Fogarty, Weed Man and Crowley’s Vegetation Management
  • 2014 – Brandon Horvath, University of Tennessee
  • 2015 – Dr. Brian Horgan, University of Minnesota
  • 2016 – Dr. Dave Shetlar, The Ohio State University
  • 2017 – Dr. Frank Wong, Bayer Environmental Science
  • 2018 – Mayor Mike Duggan, Detroit, Michigan
  • 2019 – Norman Goldenberg, Namron Business Associates

To nominate a deserving environmental communicator, click here. Nominations are due March 1.