End-user panel: How do they use our communications?

End-user panel: How do they use our communications? By Dawn Rigby TOCA meeting attendees enjoyed a unique opportunity to learn from end-users about how they consume our content. The panel discussion touched on various communication forms, including social media, podcasts, association publications, magazines, vendor relationships and industry events. Panelists shared their content preferences, how they […]

10 ways to improve your writing and editing

10 ways to improve your writing and editing By Jessica Mills Warning! “I will offend every one of you.” Doug Ward, University of Kansas, started with this warning as he explained that he spent a lot of time on the TOCA website to find examples to use in his presentation. He stated that he did […]

Bob Kendrick shares Negro League Baseball Museum journey

Bob Kendrick shares Negro League Baseball Museum journey By Jill Odom Kicking off the 33rd TOCA Annual Meeting, Bob Kendrick, president of the Negro League Baseball Museum (NLBM), shared how he went from a volunteer at the museum to its president in 2011. Over his time there, he has become a champion for the museum and the […]

Panel discussion: Print journalism is not dead!

Panel discussion: Print journalism is not dead! By Erin Wunderlich Instead of picking up the Sunday newspaper from the front driveway, people are logging onto Twitter. In our ever-growing society, technology is expanding to create new forms of communication that connect people from all corners of the world. Social media, blogs and forum websites are […]

Panel: Getting the most out of your industry associations

Panel: Getting the most out of your industry associations By Emily Combs How can professionals in the landscaping, sports field and golf course industries get the most out of their industry associations? Representatives of NALP, SFMA and GCSAA gave us a glimpse of the many opportunities their associations offer members and sponsors. Lisa Stryker, National Association […]