TOCA members attend Cultivate ’17 and work to put the “O” back in TOCA.

In TOCA’s continued attempts to put the “O” back in TOCA, Russ Warner, GIE Media, made the trip out to Columbus, Ohio, for the Cultivate show. Brochures specifically targeting the ornamental market were available at the GIE Media, Bayer and Syngenta booths.  Leslie Halleck, Halleck Horticultural Inc., was a speaker at the conference and also promoted TOCA membership.

In addition to the booth copies, members walked around handing out copies and talking TOCA.  “All in all I think it was a very worthwhile event for TOCA.  I definitely recommend that we do the same in years to come and continue to talk about the benefits of ornamental companies joining our organization,” said Warner.

In addition to Cultivate, the GIE Media Ornamental team handed out brochures at the Far West show in Portland, OR, in August.

TOCA extends a hearty thank you to members Russ Warner, Pat Morrow, Laurie Riggs and Leslie Halleck for inviting communicators in the ornamental market to join TOCA.