Insights into a sports field manager

By Emily Combs Sun Roesslein is a certified sports field manager and the stadium manager at the North Area Athletic Complex, which is the home stadium for six high schools in Jeffco Public Schools. Roesslein drew from her wealth of experience to share insights with TOCA members. How do sports field managers think and where […]

The deconstructed salad – writing for different platforms

By Jill Odom The keynote presentation during the 2021 TOCA Annual Meeting was presented by Omar Gallaga with the Poynter Institute. In his presentation, “The Deconstructed Salad – Writing for Different Platforms,” he touched on finding your writing voice, figuring out your audience and how to create a podcast. This presentation was quite interactive, with […]

Panel Discussion: Communicating in a highly regulated industry

By Britney Riggs The legalization of cannabis for medical and recreational use in Colorado sparked a booming industry. The industry, however, has been suffering from communication issues from the start. Cannabis industry experts discussed the history of communication and regulation for the industry, and offered communication advice during the “Communicating in a Highly Regulated Industry” […]

The Smart Garden: Plant with Purpose Blog Post

Gardner Award Winner for Writing for Company Website – Original Content – Marketing By Debbie Clayton We asked Kyle Ladenburger, director of regulatory affairs for EnP Investments, LLC, the following questions about his award for the blog post, “The Smart Garden: Plant with Purpose.” Please briefly describe your winning project. The project I submitted was […]

31st Annual TOCA Meeting – Mile High Education Opportunity

By Kristy Mach The TOCA program committee is about to embark on planning for the 31st annual meeting in Denver. Block out April 28-30, 2020, and get ready for some mile-high education and tours! Colorado is becoming known for a different type of green, having legalized cannabis in 2014. The program committee will be looking […]

FX Luminaire Product Catalog, Landscape Lighting

Gardner Award Winner for Design – Marketing Communications: Printed collateral – overall collateral design By Dawn Rigby, Managing Director at Xylem Marketing We asked Hunter Industries’ Steve Sharp, principal designer on the Creative Development team, and Ryan William, director of marketing, the following questions about their winning project “FX Luminaire Product Catalog, Landscape Lighting.” Please […]

A Star in Any Language

Gardner Award Winner for International: Best Writing Publication (article or editorial) By Britney Riggs, Digital Marketing Specialist at Xylem Marketing We asked Scott MacCallum, editor/publisher of Turf Matters, the following questions about his winning project “A Star in Any Language.” Please briefly describe your winning project. A Star in Any Language was Turf Matters’ Ryder […]

Welcome to Business, Brands and Beasts: A Breakfast Seminar Presented By: G&S Business Communications

By JoDee Sattler Some things never change… like the GIE+EXPO location and the great people who attend the Green Industry and Equipment Expo. But, some things change, like the day of the TOCA breakfast and its new sponsor. And change is good! This year’s TOCA breakfast, held in conjunction with GIE+EXPO, scheduled for Oct. 16-18, […]

TOCA Strategic Plan Continues Implementation

By Kristy Mach Last February, the TOCA board of directors met in Fort Myers, Fla., to develop a strategic plan for the organization. Click here to read up on the full action of the strategic plan. At the annual meeting in Charlotte, members volunteered to serve on the various committees established at the initial strategic […]

Fall Running: It’s More than Exercise

By Dan Gardner, TOCA Special Running Correspondent It’s time to enjoy beautiful fall days. How about a jog/run or walk? Early morning fall running can be a wonderful experience. Check out the colors and stay in shape. Running in cool weather is so exhilarating. Here are some fall running tips I’ve gathered over the years […]

Putting the ‘O’ back into TOCA

By Russell Warner, TOCA Board President Anyone who has been in TOCA board meetings or attended the annual meeting the last couple years has heard the phrase, “putting the ‘O’ back into TOCA.” As we all know, TOCA stands for “Turf and Ornamental Communicators Association.” Let’s be honest… we have excelled at the “T,” but […]

Bill Klutho’s Complete Remarks when Accepting the 2019 TOCA Hall of Fame Honor

I remember when I first arrived in Raleigh in June of 2000, I was starting as a novice…not only in the industry but as a public relations person. During my working life, I had been a radio announcer, a job developer for people that had been in trouble with the law, a play-by-play sports announcer […]

Norman Goldenberg Named the 2019 TOCA Environmental Communicator of the Year

Project EverGreen Sponsors Environmental Communicator Awardwith Turf & Ornamental Communicators Association  Cleveland, Ohio (May 2, 2019) — The Turf & Ornamental Communicators Association (TOCA) and Project EverGreen announce long-time green industry champion Norman Goldenberg as the recipient of the 2019 TOCA Environmental Communicator of the Year Award. The award, which recognizes individuals for outstanding communications […]

TOCA Strategic Plan Committee Provides Update

By JoDee Sattler What are the Turf and Ornamental Communicators Association’s (TOCA) overall goals? What direction should TOCA head? What are TOCA’s priorities? The TOCA Strategic Planning Committee addressed these questions at its strategic planning session held in February and rolled out to members at the 30th annual meeting in Charlotte in May. Here are […]

President’s Column

Writing My First Column and What TOCA Means to Me By Russell Warner, TOCA Board President I am not a writer. I have never produced a press release, a marketing piece, an article or a column. I realize that these skills come easily to a majority of the TOCA membership, but my background is in […]