TOCA Talk – Spring 2021

TOCA Talk is proudly sponsored by EnP. EnP has been Engineering Optimal Plant Health™ for nearly 30 years, manufacturing specialty fertilizers under two brands: Foliar-Pak, and Age Old Nutrients. Because EnP professionals believe that collaboration and the exchange of ideas are essential for innovation, they are proud to support the Turf and Ornamental Communicators Association (TOCA).

Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach.

The President’s Corner – Bring on 2021!

By Russell Warner, TOCA Board President

We all know 2020 was the worst, which makes the thought of 2021 that much sweeter. But before we move on with the new year, let’s reflect on some of the good things we can take from 2020.

Zoom calls. I know they aren’t perfect and we would much rather be sitting face-to-face, but I have found my virtual meetings to be extremely productive. They have offered me the chance to meet more people than I might have had the chance to be with face-to-face, and they offer an extraordinary amount of schedule flexibility. No longer must I coordinate schedules of 20 people before I hop on a plane and travel across the country.

Read his entire article here.

Best Writing for Electronic Newsletter – Original Content

“A Case for Precision Irrigation”

By Kristine White, Performance Marketing account director

Please briefly describe your winning project. This was an article we developed for Toro, which featured the benefits of precision irrigation. Toro has developed many innovations in water management throughout the years. This article highlights benefits regarding quality irrigation systems and what golf course superintendents can achieve.

Read more here.

Best Short Video (2 minutes or less)

“Ferris – Work Hard Feel Good Manifesto Video”

By Katie Sands, executive vice president at Swanson Russell

Please briefly describe your winning project. Ferris is a commercial mower brand that was struggling to stand out in a crowded marketplace. After engaging in some brand persona research, we arrived at a brand platform that positioned Ferris as the landscaper’s caregiver, anchored by the tagline “Work Hard. Feel Good.”

Read more here.

Member News: Irrigation Today introduces new website

The Irrigation Association launched a new website for Irrigation Today magazine, the quarterly publication focused on agricultural irrigation. The new site – www.irrigationtoday.org – includes agricultural news, company updates and bonus content. In addition, numerous digital advertising opportunities are available, offering a perfect complement to print advertising or a great starting place for companies entering the market.

First published in 2016, Irrigation Today features editorial content provided by industry experts and guidance from the Editorial Committee. The magazine has grown in popularity and become the go-to resource for the ag irrigation industry.

For information about advertising on www.irrigationtoday.org, check out the 2021 media planner or contact your sales representative.

Send Irrigation Today your news by adding news@irrigationtoday.org to your press release or company announcements distribution list.

GCSAA seeks science editor

The Golf Course Superintendents Association of America (GCSAA) announced an open position – science editor – for the non-profit, which is a membership-driven association with more than 18,000 members in 78 countries and 80 employees. If you are dedicated to making a difference and enjoy a team-oriented environment, GCSAA is for you. From year-round casual attire, to staff fun events and work/life integration, we place a great value on our team members and their contributions to the association and within our community.

Read more here.