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Techniques for Excellent Writing

By Jennifer Klemmetson Ewing Irrigation & Landscape Supply Writing consultant, columnist and award-winning author Stephen Wilbers has written more than 950 columns on effective writing. During this year’s annual TOCA meeting, he shared his techniques and exercises to help improve our writing skills. Five Elements of Effective Writing Good writing is clear, concise and to […]
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Panel Discussion Focuses on Editor/PR Relationships

By Sara Bojar, Bader Rutter At the 2016 TOCA annual meeting, a panel discussion addressed industry trends and provided insights to help with professional development. Two editors and two PR professionals met up on the final day to dissect the evolving relationship between the two professions. Brian Horn with Lawn & Landscape and Gregg Wartgow with […]
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What the BugDoc Said about Biodiversity

By Britney Riggs Advanced Turf Solutions The 2016 TOCA Environmental Communicator of the Year, David J. Shetlar, Ph.D., aka the “BugDoc,” told TOCA members at the annual TOCA meeting in Omaha that urban biodiversity is real and resilient. Dr. Shetlar said many studies completed on biodiversity are “non-target” insecticide studies. Studies conducted in Ohio and […]
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TOCA Talk – Summer 2016

TOCA Talk is proudly sponsored by EnP. EnP has been Engineering Optimal Plant Health™ for nearly 30 years. We manufacture liquid and dry fertilizers under three brands: EnP Turf, Foliar-Pak, and Age Old Nutrients. We believe that collaboration and the exchange of ideas are essential for innovation, which is why we are proud to support the […]
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TOCA Talk – Spring 2016

      Thank you for supporting the industry that supports our innovations. We take great pride in developing and bringing to market innovative solutions for weed, disease and insect control, which play an important role in everyday life.   TOCA Talk is proudly sponsored by BASF. ______________________________________________________________________ Our Foray Across the Pond By Scott Hollister, TOCA […]
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TOCA Talk – Winter 2016

 Thank you for supporting the industry that supports our innovations. We take great pride in developing and bringing to market innovative solutions for weed, disease and insect control, which play an important role in everyday life.   TOCA Talk is proudly sponsored by BASF.  _____________________________________________________________________ The value of storytellers By Scott Hollister, TOCA Board Chair […]
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TOCATalk – Spring 2013

TOCA’s Website Gets New Look 24th Annual TOCA Meeting – “Good Things are Brewing” Sharpen your social media Record Turnout for GIS TOCA Breakfast Professional Development – A Lifelong Process TOCA Membership News TOCA Membership Recruitment Email The 8th Annual TOCA International Communications Awards Program Nufarm Acquires Cleary Chemical Corporation, Expands Portfolio Calendar of Events | […]
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TOCATalk – Fall 2012

The challenge is set: Let’s grow together! By McGavock H. Edwards, APR Account Director IMRE President, TOCA Board of Directors If I had to pick a theme for recent days, it’s growth. At home, we’re dealing with 9-year-old growing pains, and a workday doesn’t go by without discussions around market share growth, ambitious growth plans, […]