Norman Goldenberg Named the 2019 TOCA Environmental Communicator of the Year
Project EverGreen Sponsors Environmental Communicator Award
with Turf & Ornamental Communicators Association
Cleveland, Ohio (May 2, 2019) — The Turf & Ornamental Communicators Association (TOCA) and Project EverGreen announce long-time green industry champion Norman Goldenberg as the recipient of the 2019 TOCA Environmental Communicator of the Year Award.
The award, which recognizes individuals for outstanding communications efforts regarding green space and environmental issues, was presented during TOCA’s 30th Annual Conference in Charlotte on May 1. He is the 21st recipient of this award.
For nearly 60 years, Goldenberg has been a mainstay in the professional lawn, landscape and professional pest management industries. His extensive government affairs expertise and acumen for working with regulators has helped businesses – big and small – successfully navigate the inherent challenges of working with pesticides both residentially and commercially.
Goldenberg is widely known for his daily e-mails detailing local, state and national news surrounding the use of pesticides and fertilizers. His extensive knowledge of regulatory affairs surrounding these industries has made him a sought after speaker, advisor and committee and task force participant in state houses and hearing rooms across the country.
“This award caps off a long 57-year career. I respect and appreciate this award,” said Goldenberg during his acceptance. “Communications have and always will be vital to factually sharing the messages that represent our business. But don’t make the mistake of assuming your story has been heard; it’s an on-going process.”
Goldenberg has a Bachelor of Science in Entomology from the University of Florida. He owned his own pest control company – Alert Lear Pest Control in Miami – before selling his business and starting an illustrious 28 year career at Terminix and TruGreen.
He formed Namron Business Associates in January 2014 with the goal of bringing his decades of experience in the lawn care and pest management industries to other companies and associates.
Clients, among others, have included Terminix, TruGreen and the National Association of Landscape Professionals (NALP), where he imparted dynamic knowledge and guidance in areas such as regulatory compliance, public affairs and legislative consulting.
“Norman is a true gem. His knowledge, energy and compassion make him a true industry champion,” said Cindy Code, executive director of Project EverGreen. “His tireless efforts to communicate factual and up-to-date information on vital issues impacting business owners and consumers are admired and appreciated by thousands nationwide. Norman is a natural environmental communicator and deserving of this prestigious award.
Previous Environmental Communicator Award recipients include:
1999 – Mark Welterlen, former publisher Grounds Maintenance magazine
2000 – Bill Love, W.R. Love Golf Architecture
2001 – Tim Doppel, Atwood Lawn Care
2002 – Doug Fender, former executive director, Turfgrass Producers International
2003 – Allen James, former CEO, RISE
2004 – Rod Dodson, Audubon International
2005 – Jeff Gullickson, Spokane Country Club
2006 – Kevin Trotta, grounds manager/IPM specialist, Cornwall, NY
2007 – Helen Stone, Southwest Trees & Turf magazine
2008 – Allied Golf Associations of Colorado
2009 – Drs. Larry Stowell/Wendy Gelernter, PACE Turf
2010 – Christopher Gray, formerly Marvel Golf Club
2011 – Anthony Williams, formerly Marriott Golf and golf course consultant
2012 – Dr. Frank Rossi, Cornell University
2013 – Phil Fogarty, Weed Man and Crowley’s Vegetation Management
2014 – Brandon Horvath, University of Tennessee
2015 – Dr. Brian Horgan, University of Minnesota
2016 – Dr. Dave Shetlar, The Ohio State University
2017 – Dr. Frank Wong, Bayer Environmental Science
2018 – Mayor Mike Duggan, Detroit, Michigan
2019 – Norman Goldenberg
The Turf and Ornamental Communicators Association (TOCA) is composed of editors, writers, publishers, photographers, public relations/advertising practitioners, industry association leaders, manufacturers and others involved in green industry communications. From its beginnings in 1990, it has served members of the green industry by fostering an open exchange of information regarding issues that affect how members communicate to various audiences.
About Project EverGreen
Headquartered in Cleveland, Ohio, Project EverGreen is a national non-profit committed to bringing people together to make a difference in how yards, parks and communities creating a greener, healthier, cooler Earth. Project EverGreen also supports military families through the GreenCare and SnowCare for Troops™ initiatives and communities and children with the Healthy Turf. Healthy Kids.™ program.