This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach.
Find out how the feature article for Greenhouse Management Magazine, entitled ‘Beyond the Paycheck” outlined Leslie’s personal perspectives on employee motivation and alternatives to cash compensation. The entry took home the Gardner Award for Writing in marketing communications.
Because Dave Thompson’s Organic Healthy Grow fertilizers go through a unique aerobic composting process, which is one of the steps of Pearl Valley Farms’ full-circle sustainability efforts, we felt it was important to provide buyers, customers and prospective buyers the background story about how it all started.
Lisa Lochridge shares tips and information about preparing for a media crisis. Now Director of Public Affairs for the Florida Fruit & Vegetable Association, she advises planning ahead for any event that could disrupt operations and/or damage the reputation or credibility of a company or publication.
One of the highlights from the 2017 TOCA Annual Meeting was the writing workshop hosted by Dr. Roy Peter Clark, senior scholar emeritus, musician, author, editor, and Poynter Institute writing instructor since 1979.
In recent years there has been a lot of discussion about the decline of the bee population worldwide. Dr. Frank Wong, the Bayer CropScience senior regulatory affairs consultant and the 2017 TOCA Environmental Communicator of the Year, shared his insights on “Pollinators, Pesticides and Public Perceptions.”
The 2017 TOCA Annual Meeting held a panel discussion on how professionals in the green industry use social media and the verdict is clear: Innovative social media end-users find use of this communications tool a benefit for their business.
Social media platforms and tools are evolving every day. To help members stay ahead of the curve, Scott Covelli and Andy Parmann with EPIC Creative took TOCA to the Social Media Country Club during this year’s annual meeting. Attendees picked up their clubs (pencils) and walked through nine holes of trends, duffs and industry hole-in-ones.
The Turf & Ornamental Communicators Association (TOCA) Foundation is creating a marketing internship program, beginning in 2018. The creation of this internship complements the existing media internship, generously sponsored by Bayer and going into its sixth year.