Roundtable Roundup
By Britney Riggs, Digital Marketing Specialist, Xylem Marketing
The TOCA roundtables were a great way for us all to share and learn best practices and tips from each other. Below is information from two roundtables:
- Measurement + Evaluation; and
- Productivity + Hacks to help make your job easier.
Roundtables: Measurement and Evaluation
Measurements of which to be aware:
Awareness
- How conscious consumers are of a company
- Example of measurement: social mentions
Engagement
- How consumers interact with a brand
- Example of measurement: comments on social
Audience growth
- Growing your customer base
- Example of measurement: Twitter follower growth
Key takeaways
- Spend 15% of a project measuring
- Do not waste money on stuff that doesn’t work
- If you’re not going to measure a project, think twice about doing it
- Before you start a project, figure out the success measurement you want to use
- Compare campaigns and see what you need to cut
- Do A/B testing
- Long periods of time are useful to get an accurate picture
Roundtables: Productivity and Hacks
Biggest time wasters:
- Meetings
- How to minimize the time waster: have an agenda, try standing meetings, and block off time
- E-mail
- How to minimize the time waster: turn off notifications from time to time, look at your email only a few times a day (set a reminder in your e-mail provider), put emails in to do lists, and use time tracking tools, like Basecamp or Workfront, to organize projects from e-mail
Signals to alert co-workers you’re trying to be productive:
- Close the door
- Wear ear buds
- Use red and green (or any agreed upon colors) cards to signify you really need to be productive
- Green means they can speak to you
- Red means you really need to work
When you really need to get stuff accomplished try:
- Deep focus music on Spotify
- Coffitivity – Recreates the ambient sounds of a café to boost creativity
- Meditation music
- Stay later
- Beat the crowd
- Walk somewhere else, like a Starbucks if you can
- Limit multitasking
- Do not open another web browser unless necessary
- Take small breaks
- Nope button – The app that sends a call to your phone when coworkers are distracting