Best Writing for Electronic Newsletter – Original Content

“A Case for Precision Irrigation” By Kristine White, Performance Marketing account director Please briefly describe your winning project. This was an article we developed for Toro, which featured the benefits of precision irrigation. Toro has developed many innovations in water management throughout the years. This article highlights benefits regarding quality irrigation systems and what golf course […]

GCSAA seeks science editor

The Golf Course Superintendents Association of America (GCSAA) announced an open position – science editor – for the non-profit, which is a membership-driven association with more than 18,000 members in 78 countries and 80 employees. If you are dedicated to making a difference and enjoy a team-oriented environment, GCSAA is for you. From year-round casual […]

The President’s Message – Bring on 2021!

By Russell Warner, TOCA President We all know 2020 was the worst, which makes the thought of 2021 that much sweeter. But before we move on with the new year, let’s reflect on some of the good things we can take from 2020. Zoom calls. I know they aren’t perfect and we would much rather […]

GIE Media Receives Honors at the 2020 Azbee Awards of Excellence

GIE Media, a B2Bmedia company serving 18 industries through print and digital magazines, websites, e-newsletters, apps, conferences, reference books and other media platforms, announced that nine of its publications earned awards from the American Society of Business Publication Editors. The Annual Azbee Awards of Excellence recognize the reporting, editing and designing of business-to-business, trade, association […]

Lessons Learned from ‘Surviving COVID-19’

By Dawn Rigby, Xylem Marketing At the TOCA 2020 Virtual Annual meeting, members of the Turf and Ornamental Communicators Association heard from Karl Danneberger, turfgrass professor and researcher at The Ohio State University (OSU), as he shared his firsthand experience of surviving COVID-19. “You’ve been to hell and back, and it’s good to have you […]

Lessons Learned from Election Year: What to Expect for the Green Industry – David Crow, DCLRS

By Courtney Mullen, Xylem Marketing At the beginning of the election year of 2020, the country was at its strongest. The United States was experiencing a good economy and low unemployment. The president’s strategy coming into the election was to run on the prosperity of living in a “Donald Trump World.” That prosperity mindset was […]

Engagement Techniques for Customers from Afar

By Britney Riggs, Xylem Marketing During the Virtual TOCA Annual Meeting, Tina Dyakon, Poynter’s marketing director, gave a lively discussion about engagement techniques we can use to keep customers informed, interested and connected from a distance. Create trust Review your policies to make sure they are not out of date. Prioritize transparency. Maintain regular content, […]

Leveraging Influencers in the Green Industry

By Jacy Glazier During this year’s virtual TOCA Annual Meeting, attendees had the opportunity to learn more about influencer marketing – specifically in the green industry. The Influencer Marketing Panel covered topics that were engaging for agencies, companies and media members alike, and featured: Chant Singvongsa, a serial entrepreneur, came to the United States from […]