Gardner Award Winner for Best Design – International Publishing
Greenkeeper International, BIGGA, Ltd.
by Jill Odom
Please briefly describe your winning project.
The Drones feature was part of a greenkeeping in the future themed edition of Greenkeeper International in which we gathered a series of articles demonstrating how the greenkeeping industry is embracing new technology.
What were your main objectives in developing this project?
The main objectives were to create a visually appealing piece covering the story of how one greenkeeper has learned about drones and is now using them to his full advantage on the course, interspersed with useful information and tips on drones as a whole.
The idea was to create a futuristic style that could be carried through the whole magazine to tie it together. We picked a ‘techy’ style font and combined it with use the of overlayed arrow shapes and gradients conveying movement and travelling forward. The colours were deliberately chosen to be unconventional and not tied to any specific element of greenkeeping.
The pieces themselves were a heavy influence to the overall look and feel. The idea that technology is clean cut, sharp lines, slick with no soft imagery were the main ideas behind the piece. I wanted to give the feeling that the drone was coming out of the page right at the reader.
I wanted to give a depth to the design by overlaying shapes and gradients to keep a multi-level texture that could also be applied to the other futuristic pieces bringing the magazine together as a whole.
Please tell us what you think stood out in your winning entry
What stood out for me was the introductory spread with the drone dominating the page. It grabbed the attention of the reader and drew them into the rest of the piece, which in terms of wording and imagery was fairly short but it made for an easy to read article that the reader could invest time in without feeling overwhelmed. It kept it light and informative in comparison to a more traditional article that is much longer and in-depth.