Gardner Award Winner for Design – Publishing
Overall Media Kit Design
GIE Horticultural Group
by Dawn Rigby
We asked Irene Sweeney, marketing director, GIE Media, Inc., the following questions about the GIE Horticultural Group 2018 Media Kit.
Please briefly describe your winning project.
The GIE Horticultural Group 2018 Media kit is a combined positioning piece for the six titles within this segment of the companies. In addition to providing an overview of the focus and strength of each publication, the kit provides the latest multi-platform circulation reach for each title, editorial calendar and rates.
What were your main objectives in developing this project?
Our main objective in the combined media kit was highlighting the individual strength of each title, while also conveying the power a publication group that spans the entire horticulture industry (from breeder, to grower, to retailer) offers to both readers and advertisers.
What influenced your approach?
While writing the content of the media kit, it occurred to me that each title and its strength could be defined by one word. Those words kept swirling around in my head to the point where I thought, wouldn’t all those words put together make an incredibly powerful statement on their own! I sketched out the cover idea for my design team and they took it from there.
Please tell us what you think stood out in your winning entry.
The finished piece is an example of exactly what GIE Media is known for: award-winning content and design. We put as much effort into everything we produce – including this media kit – as we do our magazines and that is what makes it stand out from the rest.