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Hundreds in Cash Prizes for You as a TOCA Member!

By Den Gardner, Executive Director

Do we have your attention? The Turf & Ornamental Communicators Association (TOCA) is embarking on a brand new, first-ever membership program that will give you hard cash, bread, bucks, currency, dough, legal tender, greenbacks. Call it what you like. But the bottom line is simple:

Recruit members to TOCA and you personally will receive cash – hundreds of dollars!

Although at the deadline for TOCA Talk the details are still a little sketchy, we thought we’d whet your appetite and provide information briefly on:

The TOCA Simple Membership Rewards Program.

It’s so simple, all you have to do is recruit members to TOCA and win cash – up to hundreds of dollars. Really!

Details will be unveiled at GIE+EXPO in Louisville next month. But suffice it to say, depending on how many NEW members you want to recruit, the five members with the most recruited members will win between $100 and $300. How simple is that?

And a bonus will be provided of $25 for any member who recruits new members beyond five. So even if you’re not in the top five finishers, if you recruit more than five members, you get $25 for each recruited member beyond five. So, recruit 10 members and receive $25 for members six through 10 that you recruited – or $125.

Seems easy to me. And what’s a NEW member? Simply (are you catching a theme here), someone who wasn’t a TOCA member in 2016. All you have to do to be eligible to win in this contest is be a member in good-standing of TOCA for 2017.

Look for more information by email in the near future. Or, simply contact our TOCA membership director Kyle Wieskus at:  kylewieskus@gandgcomm.com and ask her about the contest details.  We’ll be keeping a tally of your recruits.

The contest will run from Nov. 1, 2016, through April 30, 2017. The winners will be announced at the 2017 annual meeting in early May in Tampa, FL.

Our Bigger Plans

This recruitment contest is part of a comprehensive marketing communications plan being put together by the TOCA Membership Committee. Other tactics on this effort will include, but not be limited to:

  1. Video testimonials by members for the web site (watch out – we may be asking you to help us with this).
  2. A comprehensive segmentation recruitment list that will be developed and implemented quarterly by the TOCA Membership Target Team. If you want to be on this team, please let us know.
  3. A printed recruitment piece to be available on the web site and passed out at industry trade shows and other green industry gatherings where communications professionals are in attendance.
  4. More social media efforts to encourage prospects to join TOCA.
  5. The creation of a millennial sub-committee to specifically target this crucial group to the ongoing growth of TOCA and how the organization can assist this group in professional development.
  6. New refinements in our newsletter TOCA Talk, with the publication being sent to prospects on a limited basis.

You are part of a great organization that’s almost three decades old. Help yourself and new prospects find out what makes TOCA so great. It’s volunteers like you that keep our national association vibrant and robust. Thanks in advance and let’s all do our part to grow our association!

Thanks to membership chairs Andrew Gillman and Russ Warner for their leadership in this effort.

The U.S. Navy way back in 1960 (I was nine years old) coined the phrase: Keep it simple stupid (KISS). That’s what this contest will be. And you’ll be a big winner if you participate.