By Britney Riggs, Xylem Marketing
Scott Covelli is public relations supervisor for EPIC Creative, based in West Bend, Wis. He was recently elected to the TOCA board of directors and serves on the TOCA Professional Development Committee.
How did you get involved in the turf industry?
I joined EPIC Creative in 2014 and quickly started working on the Schiller Ground Care account, which includes the BOB-CAT, RYAN and Steiner brands. I started doing mostly social media work for those brands, but over the last few years, I've taken on more of a public relations (PR)/media relations role. We also have many other turf industry brands at EPIC. It's a big part of our business and I'm thankful to be involved in this great industry.
What is your favorite part of your job at EPIC?
The relationships and the stories we get to tell. I like working with people and collaborating to build something that we could never have done alone. To that end, as a PR person, it's exciting to find real stories that help showcase your clients' values and connect with their audience. PR can often get a bad rap for being about "spin," but I see it as an opportunity to tell meaningful stories.
What do you like to do when not working?
I'm a big Chicago sports fan, so you'll often find me watching Cubs or Bears games. I also love to run and I'm always down to check out the cool new coffee shop or brewery in town. Finally, I really enjoy being a volunteer leader for a youth organization called Young Life, which helps give high school students safe spaces to be themselves, positive adult presence in their lives, and the message of a God who loves them.
What do you like best about TOCA?
As a PR person, by far my favorite part about TOCA is networking and building relationships with people in the industry. But it's not just about the professional connections. I'd call myself an outgoing person; I really enjoy making new friends and getting to know more about them than just their 9-to-5 jobs.
TOCA helps me do my job better because I've gotten to know turf media members. We've developed trust and connections that help us tell better stories. The way that competing agencies, manufacturers and publications can come together to improve the industry is an amazing example of common ground in what seems to be a more and more divisive world.
What inspires you?
I’m inspired when I see people give selflessly to others – whether it's their time, money or just laying down their comforts or preferences to benefit others. That's just the most powerful inspiration for me.
What song do you get stuck in your head most often?
Lately, it's been Needtobreathe or Ben Rector. BUT if I had to pick the one song that always gets stuck in my head when I hear it, it's the legendary "Higher Love" by Steve Winwood.