TOCA Strategic Plan Continues Implementation

By Kristy Mach

Last February, the TOCA board of directors met in Fort Myers, Fla., to develop a strategic plan for the organization. Click here to read up on the full action of the strategic plan.

At the annual meeting in Charlotte, members volunteered to serve on the various committees established at the initial strategic planning session. Those committees are:

  • Membership – Bill Roddy, chair
  • International – Scott Hollister/Den Gardner, co-chairs
  • Professional Development – Debbie Clayton, chair
  • Communications – Scott Covelli, chair
  • Program – Russ Warner, chair
  • Recognition – Den Gardner, chair
  • Futures – Cindy Code, chair
  • Nominating – Russ Warner, chair

Many of the committees have held conference calls and are creating action plans in their assigned areas.


The International Committee is making plans to reach potential UK members at the Saltex show in November in Birmingham, England. Additionally, outreach will be made at the British Turf Management (BTME) Exhibition in January in Harrogate, England, and the Golf Industry Show (GIS) in Orlando in January. As momentum builds, the goal is to have a one-day educational TOCA meeting in the UK near June 2020. This will be attended by Den Gardner.


The Communications Committee has been busy leading up to the annual meeting and afterward. A members-only Facebook page was created and content continues to be shared there and via TOCA’s other social channels regularly. Kellie Lasack joined the G&G staff back in March and has been working with the communications committee members and professional development committee members on a more robust social media plan. Additionally, plans are underway to launch a new website in time for membership renewal.


The Membership Committee will meet again to discuss how to promote TOCA in the United States. At the Cultivate show in July, members gathered with prospective communicators in the ornamental market to help put the “O” back into TOCA. Attendees of the meet-up received a TOCA coffee mug as an incentive to “fuel professional growth” through TOCA. Nothing beats word-of-mouth encouragement to join this great organization, so please keep spreading the word about the benefit of TOCA membership. If you have any questions or need support materials, please contact Membership Director Kyle Wieskus at

If you’re interested in serving on one of these committees, please contact TOCA staff and we’ll get you involved!

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