Welcome to Business, Brands and Beasts: A Breakfast Seminar Presented By: G&S Business Communications

By JoDee Sattler

Some things never change… like the GIE+EXPO location and the great people who attend the Green Industry and Equipment Expo. But, some things change, like the day of the TOCA breakfast and its new sponsor. And change is good!

This year’s TOCA breakfast, held in conjunction with GIE+EXPO, scheduled for Oct. 16-18, at the Kentucky Exposition Center, Louisville, begins at 7:15 a.m. on Thursday, Oct. 17 (not Friday, as in the past), in the Press Center, which is in room C-112.

G&S Business Communications is the new TOCA breakfast sponsor and will offer a snapshot of the education our members and others receive at the TOCA Annual Meeting, April 28-30, Denver. Read on to learn what this new sponsor – with new content – has on tap for the GIE+EXPO TOCA breakfast.

In a disruption-filled marketplace, your business and brands can unexpectedly become adversaries when vying for customers. While the business is focused on immediate, short-term results, brands are focused on longevity. And, yes, aligning the two can be a beast. 


To help tame the beast, G&S will share a proven framework for aligning your business strategy with brand storytelling and provide tips and tricks for telling stories with emotion and power across traditional, digital and social media.

Join the G&S team of Steve Halsey, agency principal and managing director, and Lyndsey Newnam, vice president (and long-time active TOCA member), for a power breakfast that blends presentation, practical exercises and takeaways for green industry communicators.

Event schedule:

7:15-7:30 a.m.             Open for breakfast

7:30-7:40 a.m.             TOCA welcome and update

7:40-8:30 a.m.             G&S Business Communications presentation

8:30 a.m.                     Program complete

To attend the TOCA-G&S Business Communications breakfast and seminar, attendees must be registered for the 2019 GIE+EXPO.

We look forward to seeing you in the Derby City. Remember to invite all your colleagues, clients and friends, because this is going to be a fantastic seminar. And did we mention bacon?

Click here to register.