TOCA Talk – Fall 2019

This edition of TOCA Talk is proudly sponsored by Advanced Turf Solutions, an independent and employee-owned green industry distributor. Thank you, members of the Turf and Ornamental Communicators Association, for supporting this industry through your information, education, and outreach.

The President’s Corner

By Russell Warner, TOCA Board President

Anyone who has been in TOCA board meetings or attended the annual meeting the last couple years has heard the phrase, “putting the ‘O’ back into TOCA.” As we all know, TOCA stands for “Turf and Ornamental Communicators Association.” Let’s be honest… we have excelled at the “T,” but the “O” has been lacking. Read the rest of Russell’s article here.

Welcome to Business, Brands and Beasts:
A Breakfast Seminar

Presented by: G&S Business Communications

By Kristy Mach, Executive Director

Some things never change… like the GIE+EXPO location and the great people who attend the Green Industry and Equipment Expo. But, some things change, like the day of the TOCA breakfast and its new sponsor. And change is good! Learn more about the event here.

TOCA Strategic Plan Continues Implementation

By Kristy Mach

Last February, the TOCA board of directors met in Fort Myers, Fla., to develop a strategic plan for the organization. Click here to read more.

TOCA Auction Nets Nearly $3,000

By Kyle Wieskus

The TOCA Silent Auction at this year’s annual meeting raised just shy of $3,000! We thank all our donors, bidders and winners for their generosity. All proceeds go to the TOCA Foundation. In total, 26 fabulous items were donated.

Thank you to our 2019 TOCA Auction Donors:

  • Debbie Clayton – Clayton Communications
  • Corner Windows Communications – Kristy Mach
  • EPIC Creative
  • Halleck Horticulture
  • GIE Media
  • North Coast Media
  • Forte Marketing Performance Marketing
  • Gardner & Gardner Communications
  • Project EverGreen
  • Den & Sandy Gardner
  • Swanson Russell
  • Syngenta
  • Global Prairie
  • TurfNet

Items receiving high bids this year varied. There was definitely something for everyone. Some of the big winners included golf bags and flags, Apple television, Yeti cooler, Bluetooth speaker and barbecue package. The most fabulous item, once again, was one week at Den and Sandy Gardner’s beautiful Florida home. Many thanks to all the donors and winners who help make this auction a success!

A Star in Any Language 

Gardner Award Winner for International: Best Writing Publication (article or editorial)

By Britney Riggs, Digital Marketing Specialist at Xylem Marketing

We asked Scott MacCallum, editor/publisher of Turf Matters, the following questions about his winning project “A Star in Any Language.” Read what he had to say here.

FX Luminaire Product Catalog, Landscape Lighting

Gardner Award Winner for Design – Marketing Communications: Printed collateral – overall collateral design

By Dawn Rigby, Managing Director at Xylem Marketing

We asked Hunter Industries’ Steve Sharp, principal designer on the Creative Development team, and Ryan William, director of marketing, the following questions about their winning project “FX Luminaire Product Catalog, Landscape Lighting.” Click here to read what he had to say.

The Smart Garden: Plant with Purpose Blog Post

Gardner Award Winner for Writing for Company Website – Original Content – Marketing

By Debbie Clayton

We asked Kyle Ladenburger, director of regulatory affairs for EnP Investments, LLC, the following questions about his award for the blog post, “The Smart Garden: Plant with Purpose.” Read more here.

31st Annual TOCA Meeting – Mile High Education Opportunity

By Kristy Mach

The TOCA program committee is about to embark on planning for the 31st annual meeting in Denver. Block out April 28-30, 2020, and get ready for some mile-high education and tours!Colorado is becoming known for a different type of green, having legalized cannabis in 2014. The program committee will be looking at all available opportunities when planning educational sessions, golf and tours in Denver. Read more about the annual meeting here.

Fall Running: It’s More than Exercise

By Dan Gardner, TOCA Special Running Coorespondent 

It’s time to enjoy beautiful fall days. How about a jog/run or walk? Early morning fall running can be a wonderful experience. Check out the colors and stay in shape. Running in cool weather is so exhilarating. Click here for Dan’s running tips.